While most college students spend their days trying to figure out a direction for their career, Cristina Vitiello had already found hers. Constantly designing and making jewelry, she turned a hobby into a full-time career when she began selling her designs in 2005, while still a student at Boston College. By the time she graduated in 2007, she had a website, logo and packaging. Each year that followed, she invested nearly all of her profits in sourcing finer quality materials, retaining a PR firm, and hiring more people.
In Spring 2010, Cristina was picked up by Henri Bendel for pop up shops and by the end of that year, was also doing trunk shows at Bloomingdale’s on a frequent basis.
Cristina's collections combine precious and semi-precious stones with edgy metalwork and unexpected details, making each piece versatile and easy-to-wear. With prices that range from $50.00 to $500 (and up to $3,000 when she launches her newest collection, Transitions by Cristina V.), customers can easily acquire fine quality jewelry regardless of their budget. “Everything is made in New York- contributing to the local economy and providing more flexibility to our wholesale and retail buyers.” Cristina explains.
When asked what inspires her the most, Cristina answers “My customers- from the smile on their face to the excitement of custom designs, they are constantly pushing me forward."
Cristina V. pieces are available for purchase online and in high-end boutiques across the country. Cristina’s jewelry has recently been seen on news anchors and has several features on TV’s fashion-forward, “Gossip Girl.” In addition, her designs have attracted the eye of several celebrities, who enjoy the personalized service Cristina offers them. Amazingly, she still designs each of the pieces herself while supervising all other production.